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System Map and Action Areas

As part of the strategy development process and based on the contents of this concept, the System Map has been developed for the topic “freight traffic in urban areas.” This represents a comprehensive overall approach, which can and should serve as a guide for future projects in this area.
The System Map is a guide to discuss and identify areas for action and related approaches. It also supports the “localization” of projects and activities as well as the respective differentiation within the overall system.
Access to the topic of “freight traffic in urban areas” is highly selective and depends on the relevant players involved, the objectives pursued and a variety of other factors. The System Map should also help to enable and simplify the thematic access to all alike. As a communication tool it can be used to communicate information and raise awareness with regard to this comprehensive topic. Thus, the integration of major stakeholders can be supported and advanced in a positive way.

The System Map is composed of three areas:

  1. Strategy: At the strategic level, time horizon, fields of action, players and objectives are identified according to the respective orientation.
  2. Systems & components: During the definition and planning process, the addressed systems and components in the freight traffic area are differentiated. Here, selected areas of action can be developed within the overall concept.
  3. Framework and influencing factors: In the context of further consideration, the interfaces to the issues and requirements of “smart cities” are taken into account.

Ideas and inspiration for future processes

The System Map is meant as a proposal for a unified model, based on which cooperative discussion and creative processes should be initiated. The approach is used to involve in a holistic overview the respective other players, topics and fields of action in the analysis in order to gain the widest possible perspectives. Regardless of the purpose, this system map can and should serve all stakeholders as a reference model for their own activities as well as in the coordination and discussion with other partners.

Exemplary applications for this may be:

Shipping and transportation industry

  • Recognition of the special requirements of freight traffic in cities and future developments as well as one’s own challenges and opportunities
  • Identification of company-internal and company-wide optimization potential and initiation of projects

Logistics and transport industry

  • Development and evolution of innovative logistics deals that make a lasting contribution to improve efficiency of freight traffic in cities
  • Evaluation of performance processes and performance specifications together with the customers in order to exploit potential opportunities for an overall increase in efficiency

Policy

  • Coordination of requirements of all consumers and development of respective overall concepts
  • Identification of action areas and definition of necessary measures to achieve medium- and long-term objectives

Population

  • Integration of the population in the context of information and citizen participation processes
  • Increased awareness of the role of the consumer and presentation of alternative options for actions

Research, technology, innovation (RTI)

  • Definition and evaluation of programmes and projects by the public sector, funding agencies and RTI partners
  • Identification of relevant fields of action and increased support or setting of priorities with regard to the development of instruments in these areas

Interest groups

  • Coordination of target systems and opportunities for intervention
  • Balancing of interests with respect to requirements and possibilities

Associations and clubs

  • Use of platforms for communication, information and networking between players
  • Support for the initiation of company-wide, cooperative activities and projects

Intermediaries

  • Identification of potential synergies and neutral mediation between players during testing and implementation of measures
  • Development of innovative, supportive products and services at interface areas
 
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